To consistently reinforce the HP identity, the Goa Water Resources department made sure all signboards in and on the building were carrying the HP logo.
They also made a special board explaining the purpose of HP and a map indicating the various measuring stations.
This clever board was displayed prominently in foyer of the data centre so nobody can miss it.
Brochure
A beautiful, multi-coloured brochure to give people information on the HP activities in Goa which you can see here. It would be great if other HP implementing agencies can follow this example.
Momento
A momento to give to various people who played an important role the establishing of the HP data centre and laboratory. Among others, this momento was presented to the Chief Minister and Minister of Water Resources as well as the Chief Architect.
The use of momentos that look good is very high because they tend to have a long 'shelf life'. The people who receive them are likely to put them on display on a prominent place and there is a good chance that they will stay on display for many months, often years. That way they will promote the HP for a long time to come!
Press Release
A press release with photos to make sure that the press would have relevant information about the HP project to facilitate easy publishing. While many press publications will do their own write up and make their own photos, most are grateful to receive ready to publish material. Basically, the easier you make it for the press, the more likely they are to publish. See the result!
Vehicle Stickers
Stickers to identify vehicles used to carry out HP duties.
These are all good, easy and cheap ways to raise awareness about the existence of the Hydrology Project. Hopefully other Implementing Agencies will show us soon what they are doing about awareness. If you have already material send it to hp2@vsnl.net so we can show it here as well!
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